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JetBlue Elevates Seamless Living in the Sky with Blueprint by JetBlue™: A Personalized Inflight Experience


Furthering its Award-Winning Onboard Experience, JetBlue Introduces Blueprint to Provide More Options for Customers Seeking a Customized Travel Journey

JetBlue Launches New Inflight Entertainment Functions that Give Customers Ways to Watch, Save and Discover Content from the Sky Just as They Would at Home

JetBlue (Nasdaq: JBLU) today announced Blueprint by JetBlue™, a personalized inflight experience platform that will provide customers with more customizability across their travel journey, beginning with new inflight entertainment features, some of which have never before been implemented on a U.S. airline.

At-Home Entertainment in the Sky

As JetBlue continues to innovate industry-leading onboard technology, Blueprint by JetBlue brings new seatback touchscreen features that mimic what customers are used to experiencing with their favorite streaming platforms at home. Some of the new functions that customers can look forward to seeing on their seatback screens include:

  • Watch party: Watch the same film or TV show at the exact same time with up to five other customers on the flight. JetBlue is the first airline to allow up to six customers to watch entertainment content at the same time to enjoy family-style viewing. Play and pause can be controlled on all linked screens, regardless of where each viewer is seated.
  • Content recommendations: Receive personal recommendations for inflight entertainment based on previous viewing history.
  • Pick up where you left off: Whether connecting with a layover or flying next month, never miss the end of a film or television show—automatically pick up where you left off from flight to flight.
  • Saved favorites: Save film and TV show selections to watch on future flights so you can spend less time searching and more time watching.
  • Saved settings: Accessibility and system settings, such as volume, language, parental controls and close captions preferences can now be saved and carried over from flight to flight.
  • Content partnerships: First-of-its-kind partnerships such as JetBlue’s exclusive streaming partner, Peacock, provide customers with access to exclusive entertainment and offers.

These new personalization features on JetBlue’s award-winning inflight entertainment system will give customers a bespoke inflight experience, not only throughout their current journey, but extending into subsequent flights when customers opt-in to securely authenticate their profiles on AVANT seatback touchscreens.

Tailored Touchpoints for Seamless Connection

Beyond inflight entertainment options, Blueprint expands on JetBlue’s existing products that give customers a more personalized experience and brings their entire travel journey to their fingertips:

  • Personal greetings: Customers can now change their preferred name on their JetBlue travel profile to be displayed in a personal welcome message on seatback screens, whether or not they identify with their legal name.
    • JetBlue is the only airline that greets customers with confetti graphics and a complimentary drink (21+) when flying on their birthday.
  • Flight connect: Customers can access information regarding their JetBlue connecting flights and gates right at their seat.
  • Seatback ordering: JetBlue’s seatback ordering feature that lets customers make meal selections directly from the seatback screen now extends to its A321neo with Mint aircraft, further elevating dining on all transatlantic flights.
  • Loyalty made easy: Customers can enjoy easy one-click sign-up to JetBlue’s TrueBlue loyalty program through a QR pop-up on seatback touchscreens that automatically populates first and last name directly on a personal device.

The new personalization functions have begun rolling out on JetBlue’s AVANT touchscreen aircraft powered by Thales and are expected to be completed next month.

“JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft,” said Jayne O’Brien, head of marketing and customer support, JetBlue. “By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms.”

Since its inception in 2000, JetBlue has been the architect of industry-leading, customer-centric products that have pushed the industry standard forward. Whether with seatback entertainment at every seat, free Wi-Fia that allows for a multi-screen experience, the most legroom in coachb, or self-service snacks in the JetBlue Pantry®, JetBlue consistently provides a seamless, customer-first onboard experience.

This is just the beginning for the airline’s inflight personalization capabilities, which will continue to roll out under the Blueprint by JetBlue platform in the future. To learn more about Blueprint by JetBlue, visit

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit

a. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment:

b. JetBlue offers the most legroom in coach based on average fleet-wide seat pitch for U.S. airlines.

JetBlue Corporate Communications

Tel: +1.718.709.3089

Source: JetBlue

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